Media Monitoring Guide – Election Version

Election media coverage can play an influential role in the outcome of elections, whether a candidate is portrayed in a positive way, or a negative way can sometimes be subtle and subliminal. The guide helps to bring to light some of the ways media coverage can occur and the tool can help demonstrate if there is media bias in the way various candidates and political parties are being presented in mainstream media: newspapers, TV and radio. This goes beyond the number of stories and who gets asked to comment on issues to teach student and citizens how to spot media bias in